Creators of authentic content: content that humanizes people’s stories, heightens brand’s identities, and impacts culture through inspiring perspectives.


Founded by Cal Aurand. Cal is a creative producer, entrepreneurial content creator, filmmaker, prolific storyteller and creative leader with over 25 years of dedicated experience leading teams and creating compelling content for some of the world’s most notable names in music, sports and media. Aurand is known throughout the entertainment industry for his expert execution of innovative ideas and his problem solving and strategic thinking. He is equally celebrated for being an empathetic leader, a master collaborator and an authentic force of and for positivity. Aurand has developed, directed, shot and produced scripted features, feature documentaries, music videos, commercial advertising, and live concert & broadcasts shows for major acts like Beyonce, One Direction Jennifer Lopez, John Mayer, Tony Bennet and Harry Styles, sports legends including Aaron Rodgers & Brett Favre, and music and entertainment powerhouses like Apple Music, Google, Nickelodeon, Sony Music, TBS Network and FX Networks.